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Digital PR

 

Strategies 2018 Conference

14 August 2018 - Singapore

                        

 

1 full day's agenda, 17 experts, High value & content rich agenda,

everything you need for a comprehensive coverage on digital PR communications

- strategies & practical roadmaps.

Presenting Companies

 SPEAKERS

 
 

7:45 AM : Registration & Morning Coffee & Tea.

 

8:45 AM : Welcome to Digital PR Strategies 2018.

8:50 AM : Chairman's Welcome Address - Trends & Developments in PR & Media Relations.

In this conference, get the latest insights on best practices for digital PR and integrating it with your overall marketing plan. Pitch right and get your content and message amplified across platforms successfully. How are the latest tools, technology and knowledge impacting PR & media relations? Get the updates and insights on how to supercharge your digital PR strategies & plans.

- Lars Voedisch, Managing Director & Principal Consultant, PRecious Communications.

9:15 AM : All Roads Lead to Search. Get a Good Grip and Handle on Google's Rankings & Analytics Communications Strategy. 

Raise your brand profile and get your content found in web searches. Maximise traction with relevant content, AdWords and SEO strategies. Glean greater insights on Google's ranking algorithms.

- Prantik Mazumdar, Managing Director, Happy Marketer.

9:35 AM : Content strategy on Facebook Live & other live streaming platforms. 

Developing a successful editorial content strategy for various social channels (like Facebook Live) to engage well with your audience in real time. Drive up eyeballs to the life broadcast and boost your engagements.

- Rifky Septiaji, Group Head of Social Media & Outreach, Lion & Lion.

 

10.00 AM : Data impact: brand, business, stories.

Be inspired by brands, businesses and communities that deliver on greater outcomes and social impact by empowering their people to see and understand data.

- Marcus Loh, Council Member, Institute of Public Relations Singapore & Director Asia Pacific Communications, Tableau Software.

10:25 AM : Morning Refreshments & Networking.


10:45 AM : How to optimise Influencer marketing for your mobile app.

- Giulia Baiocchi – Director of South East Asia, Branch.

11:10 AM : Crisis Management. Pitching right and getting your message communicated successfully according to your goals and plans.

- Jesmond Chang, Head of Corporate Communications, Kaspersky Lab Asia Pacific.

11:35 AM : Data driven PR campaigns - creating content in a  connected world. In a digital and connected world, brands have countless weapons to engage consumers: KOLs, Celebrities, innovative formats, and powerful platforms like Facebook, Instagram, YouTube, etc. but the reality is that consumers feel more annoyed by advertising less engaged to our communications than ever before. How to build our proposal in a fast changing, multiscreen world? How to navigate the cluttered and fragmented media landscape? In this presentation we will discover how a holistic approach to data and measurement will help us to make the right decisions and create a winning proposal for our brands.

- Pablo Gomez, Head of Media, North Asia, South East Asia & Pacific, Kantar Insights Division.

12:00 PM : Spotting Trends on Social Media for Digital PR Communication Strategies & Insights on ROI Driven Influencer Identification.

- Prashant Saxena, Insights & Innovation Director, Isentia

12:25 PM : Lunch & Networking.

 

 PROGRAM

1:30 PM : Content strategies - Winning your audience & influencing your consumers successfully. Insights on how to create digital content that helps you to build greater trust, more engagements with and gain better loyalty from your clients, with the right digital approach. 

- Carlo Ople, VP Digital Strategy & Consumer Disruptive Business, PLDT Group Philippines.

1:55 PM :  Developing your brand story on YouTube one video at a time. A better understanding & tactical road map on developing a successful editorial content strategy for various social channels (like Facebook Live) to engage well with your audience in real time. Drive up eyeballs to the life broadcast and boost your engagements.

- Riku Vassinen – Head of Digital, J. Walter Thompson Worldwide.

2:20 PM : Case study on "Data dare", Circles.Asia's successful PR campaign on creating greater loyalty and engagement with the audience.

- Gaurav Gupta, Senior Manager, Omnichannel Marketing, Circles.Life.

2:45 PM : Negotiating Brand Partnerships with Influencers & Managing the Relationships. A look at various approaches for influencers beyond Gen Z & millennials.

- Arnab Ganguly - Group Head of Digital and Analytic, Kanmo Retail Group Indonesia.

3:15 PM : Afternoon Refreshments & Networking.

3:35 PM : Hospitality Marketing - The Art of Selling Aspirations and Experience. 

- Walter Santos Navarro – Director of Marketing & Communications, Sofitel Singapore.

4:00 PM : Topic to be confirmed.

-  Jaime Ng, EiR, Antler.

4:25 PM : Digital Talent in PR: Opportunities and challenges in an industry leading disruption.

- Sergio Salvador, Leadership Development Advisor, Egon Zehnder

4:55 PM : Panel Discussion

  • Online reputation management.

  • Genuine influence & authenticity factors.

  • Optimising digital content & message for customers & journalists.

  • Content amplification techniques.

  • Leadership branding & digital platforms.

  • PR communications strategy for SnapChat & Instagram and other platforms.

  • Trends & developments in video and life streaming. Reviewing the effectiveness of these platforms. 

  • Measuring the success of digital PR.

Moderator:

- Lars Voedisch, Managing Director & Principal Consultant, PRecious Communications.

 

Panellists:

- Benjamin Chelliah – Head of Communications, Spotify Asia.

- Gabey Goh – Lead, Content Marketing, CtrlShift.

- Pablo Gomez, Head of Media, North Asia, South East Asia & Pacific, Kantar Insights Division.

- Jesmond Chang, Head of Corporate Communications Growth, Kaspersky Lab Asia Pacific.

- Carlo Ople, VP Digital Strategy & Consumer Disruptive Business, PLDT Group Philippines.

- Arnab Ganguly - Group Head of Digital and Analytic, Kanmo Retail Group Indonesia.

5:30 PM : Summary & Closing Remarks.

 

5:45 PM : End of Conference.

 

PARTNERS

 

 

Drive an effective Digital PR campaign.

 

Make it Awesome!